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Powers, perils of building cinematic megafranchise

Every few years, a movie transforms the way Hollywood does business. The Birth of a Nation, Star Wars, and others changed the game through their financial and cinematic successes. Marvel’s The Avengers, released in 2012, changed the game again.

By taking their time and releasing five distinct movies before The Avengers, Marvel laid down a strong foundation on which to build. Audiences were intrigued by Iron Man, Thor, The Hulk, and Captain America, but they were much more intrigued by what would happen when these cinematic characters met for the first time. When The Avengers was finally released, Marvel succeeded not only financially, but in creating something entirely new to cinema: the megafranchise.

The Avengers has grossed over $1.5 billion internationally and has had residual effects on other Marvel Studios releases. The Winter Soldier has grossed almost twice what its predecessor, Captain America, has, and Thor’s box office receipts increased for its second installment by around 50 percent as well. The result has been attempts by other studios, specifically those with the rights to superhero properties, to duplicate Marvel’s success. Some have done well trying to adapt to this model, but others are risking the destruction of their franchises by not understanding what made The Avengers so successful.

The idea of a megafranchise is that several stories and characters that are commercially viable in their own right work together under the same fictional umbrella in such a way that all component properties end up being more successful, with the eventual crossover making even more money. The cinematic megafranchise has roots in the superhero comic book.

Since All-Star Comics #3, released in 1940 by DC Comics, comic books have been using crossovers to build interest in new characters and to increase profits in existing titles. All-Star #3 saw the formation of the Justice Society of America, the first super-powered team to star characters from several different series, including the original versions of The Flash, Green Lantern, Sandman, and more.

DC may have been the first to use the team-up tactic in comics, but Marvel made the crossover its modus operandi. When Stan Lee first introduced his brand of Marvel heroes, he revolutionized the industry by making his heroes flawed and fallible. Flawed heroes are susceptible to human errors, including misunderstanding the motivations of other heroes. That makes the possibilities of crossovers endless, with heroes like Daredevil mistaking the antics of Spider-Man, leading to a fight in New York City.

Lee saw this potential and made sure to place all of his heroes in a single, interconnected fictional world. Creating a Marvel Universe where crossovers were expected helped to make Marvel the industry leader. Crossover stories would allow fans to see who would win in a fight between their favorite heroes, but also helped to raise the value of lesser-known characters. This tactic was used well in Avengers comics from the beginning.

The Avengers came together in 1963 with an all-star lineup of Iron Man, Thor, Hulk, Ant-Man, and Wasp. Three issues later, they were joined by Marvel heroes’ patriarch, Captain America. It wasn’t long, however, before the creative team at Marvel began using the Avengers to promote lesser-known heroes. In only its 13th issue, the Avengers lost the entire original lineup and reformed with Captain America leading a “cooky quartet” including Hawkeye, Scarlet Witch, and Quicksilver. All three of Cap’s cohorts were originally villains and were using the superhero team as a way to achieve redemption — and to gain greater notoriety among comic book fans.

With the increasing popularity of comic book movies, it was inevitable that Hollywood would adapt Lee’s storytelling style, especially when one of the studios making superhero movies actually was Marvel. Marvel had sold away the rights to its biggest properties a long time ago, losing X-Men, Spider-Man, Fantastic Four, and more. So, when Marvel decided to create its own film studio, the options for franchises were limited.

Marvel Studios took a gamble on a second-tier hero known as Iron Man, who was created by Lee as a sort of challenge to himself: he wanted to create a hero who would be very unlikable to his anti-establishment audience and force them to like him. And thus, Tony Stark, the billionaire, playboy, industrialist, was born. In the movies, Marvel relied on Robert Downey Jr. to deliver both the audience and a show-stealing performance.

By showing the world what could be done with its remaining superhero properties, Marvel Studios built in an audience for additional films. But Iron Man did so much more. The post-credits appearance of Samuel L. Jackson as Nick Fury told fans there was much more to see — that the world of Iron Man was vastly larger than just Tony Stark.

Every succeeding movie built on the groundwork of Iron Man by adding more to the mythos and getting fans excited for the next new entry. People who would not normally be fans of Norse mythology were interested in seeing Thor thanks to the allusions to Mjolnir in Iron Man 2. People who thought Captain America would be a hokey movie still bought tickets because they knew it was building to something larger. By the time The Avengers was released, it was a foregone conclusion that it would be a true blockbuster.

Studios that had already been making superhero movies for years took notice but found themselves in a difficult situation. 20th Century Fox had been producing X-Men movies for a long time and tried to use the team movies to spin off into solo titles, an inverse of what Marvel had been doing. Unfortunately, to this day, Fox has created only one independent franchise, in Wolverine.

With the success of The Avengers, Fox chose to follow the Marvel model by creating a movie loaded with heroes. The result, X-Men: Days of Future Past, was an incredible movie that deserves its comparisons to The Avengers as among the best superhero movies ever made. But its success is nowhere near the level of The Avengers. Why? Because many of the X-Men characters have been seen together already, and there has been no franchise dedicated entirely to building stories for Magneto, Mystique, Storm, or any of the other heroes featured in DoFP.

Sony Pictures’ answer to Marvel has been to use the Spider-Man villains in their own spinoff movies since the Spider-Man franchise is limited to only one major hero. Rumors abound about a Venom movie, which fans hope will lead to the first screen adaptation of Carnage, and Sony has practically confirmed it will produce a movie based on the Sinister Six, a team of six supervillains.

In its attempts to build a megafranchise, however, Sony has made some mistakes. By cramming several villains into The Amazing Spider-Man 2, none of the new characters were able to flesh out their motivations and become more compelling to movie audiences. Though I believe Amazing 2 actually was pretty amazing, other fans weren’t so happy, thinking Sony displayed for everyone the pitfalls of getting too overzealous when attempting to build a megafranchise.

The worst offender of trying to duplicate Marvel’s success has been Warner Brothers. Time Warner owns DC Comics and has had the rights to make movies based on some of the most popular heroes in the world for a long time. Yet somehow, Warner Brothers has mostly only been able to spit out movies based on their two major icons, Batman and Superman, while completely ignoring their third, Wonder Woman, and doing a poor job with Green Lantern.

In a terribly misguided attempt to catch up to Marvel, Warner Brothers has been working on a sequel to Man of Steel, which has slowly evolved into a prequel to a future Justice League film. In trying to build a megafranchise, Warner Brothers has forgotten that it requires the strength of several independent franchises first. Warner Brothers is looking to skip all of that, hoping that the idea of a Batman versus Superman movie will be enough to sell tickets. And it will be.

Warner Brothers has been considering this crossover movie for decades — and for good reason. There are no two characters more iconic than the Dark Knight and the Man of Steel. But in their impatience, Warner has added Wonder Woman, who should have had her own movie years ago, as a third wheel, as well as Cyborg. Also, no movies starring Flash, Aquaman, Martian Manhunter, Green Arrow, or any other major DC hero have been announced. What Warner Brothers did announce, however, is an official Justice League movie, to be directed by Zack Snyder.

But if a movie is coming out in two years that features DC’s top three heroes together for the first time, what reason do casual superhero fans have of going to see the Justice League movie? Are unestablished Green Lantern and Flash characters going to be interesting enough to sell tickets? It’s doubtful.

Marvel made an effort to make sure we fell in love with their characters who would not normally sell tickets on their own by promising us a greater movie experience in the future. Once we had that experience, we fell in love with the characters, even leaving The Avengers asking for a Black Widow movie, which would have been unheard of a decade ago. The success of the megafranchise has created greater success for its constituent franchises, with Iron Man, Thor, and Captain America all seeing increased revenue for their newest cinematic outings. These successes have even allowed Marvel to take new risks, with D-level properties Guardians of the Galaxy and Ant-Man coming to theaters in the next year.

Marvel has proved that it has a winning formula, but it is one that takes time and patience. Fox is beginning to work toward creating a stronger megafranchise in the X-Men by producing more solo movies for characters outside of Wolverine, but Fox’s lack of faith in strong mutant characters, many of whom are women, is holding the studio back. And Sony has shown the risk of relying too heavily on creating a megafranchise, to the detriment of the existing franchises. But Warner Brothers, which has the strongest chance of creating a tremendous cinematic universe, is missing out on the opportunity to create several strong franchises in favor of taking a quicker path to a megafranchise — one that is unlikely to be able to match the success of The Avengers.

Will Justice League, Sinister Six, and future X-Men team-up movies be successful? As a fan of superhero movies, I certainly hope so. But I am willing to wait for them to be set up correctly. As fans, we would much rather see strong movies based on Wonder Woman, the Flash, Green Lantern, and even Cyborg before being thrust into the world of the Justice League. Unfortunately, the promise of Avengers-level profits have clouded the minds of Hollywood producers. Hopefully, they will start to see things long-term, before a massive flop kills the momentum of the superhero genre.

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Up, up, and away! A history of Superman

“Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound.”

Look! Up in the sky! It’s a bird. It’s a plane. It’s Superman!

“Yes, it’s Superman, strange visitor from another planet who came to Earth with powers and abilities far beyond those of mortal men. Superman, who can change the course of mighty rivers, bend steel in his bare hands. And who, disguised as Clark Kent, mild-mannered reporter for a great metropolitan newspaper, fights a never-ending battle for truth, justice, and the American way.”

No hero has penetrated the American mainstream more than Superman. Yet despite this status, Superman does not share the same level of financial success in 21st century cinema as his counterpart heroes. Superman is too boring and too powerful, many will argue. He’s the corporate hero, clean-cut and idealistic, fighting for an arbitrary ideal of the American dream: “Truth, justice, and the American way.”

But Superman wasn’t always the stringent representative of American corporate culture. Kal-El of Krypton was once the representative of the underdog, the immigrant, and social justice. The Man of Tomorrow has long been a representative of the ideals of today, changing with the times to act as a reflection of our own perception of society.

Superman, like many of the heroes who followed in his footsteps, was born of tragedy, both on the page and in real life. Brad Meltzer, author of The Book of Lies, theorizes that Superman’s creation is directly linked to his creator’s most tragic moment.

In 1932, a robbery led to the death of Mitchell Siegel. Whether his death was caused by a murder or a heart attack has never been fully clarified, but Meltzer believes this event led Mitchell’s son, Jerry, to dream of a man impervious to bullets and fearless of crime.

Jerry Siegel and his artist friend, Joe Shuster, were two poor Jewish boys from Cleveland. They first conceived of a “Superman” as a bald, telepathic villain, who more closely resembles today’s Lex Luthor than the Man of Steel. This quickly changed, however, and by the time the boys sold the first Superman story to National Periodicals, today’s DC Comics, Superman had become a hero, with traits taken from mythology, science fiction, and the immigrant experience.

Action Comics #1 introduced Superman to the world in 1938. From the beginning, the traits that define the Man of Tomorrow were on display. The world’s first superhero fought off criminals, showcased his fantastic powers, and, as the lowly Clark Kent, fumbled his way with Lois Lane to begin a 75-year love triangle. This strange relationship between Kent, Lane, and Superman has been the focus of many stories across the decades.

The tragic relationship among these characters is representative of an idea that certainly must have existed in Siegel’s mind. As something of a geek, Siegel certainly believed he was more capable than anyone would give him credit for. If only the beautiful girls could see the real Jerry, perhaps they would like him. It’s a story that every kid who’s been called a loser can understand.

It was very much the man of Superman that appealed to fans. Comic readers have always been marginalized by society. The readers of Action Comics were primarily young boys, many of whom had been bullied in their lifetimes and could relate to the character of Clark Kent.

Borrowing from his father’s immigrant experience, Siegel wrote Superman as a visitor from a formerly great society, sent to a new world to live a better life. The planet Krypton was written as the old country, like the Siegels’ home of Lithuania. Upon arriving in the new land, Superman, like the immigrants of the day, changed his name from the Hebrew sounding Kal-El to the very Anglican, WASPish name, Clark Kent.

Superman’s origin story has often led to comparisons with the story of Moses, as both were sent away from their mothers to survive inevitable death and become a hero to the people. In time, the story has also been seen with many Christian connotations, most famously in the 1978 Superman film, with Marlon Brando’s Jor-El sending his only son from the cosmos to save the people of Earth from their own mistakes.

Christian stories were not the original inspiration for the creators’ work. Rather, Siegel and Shuster took inspiration from mythological heroes Hercules and Samson and from pulp heroes Flash Gordon and Doc Savage, while naming their hero’s base of operations, Metropolis, after the classic Fritz Lang movie.

Superman began life as a voice for Siegel and Shuster’s politics. Their hero fought against evil in all its forms, whether on the streets, in boardrooms, or in the nation’s capital. Siegel and Shuster’s Superman, years before becoming the representative of Eisenhower’s America, was the champion of social justice, unafraid to bend some rules to right terrible wrongs. Action Comics #1, in fact, sees Superman take on a corrupt U.S. senator, prompting the official’s confession by terrifying the man with a display of Kryptonian powers.

These powers were, at first, comparatively limited. In this first appearance, it was said only that Superman could leap one-eighth of a mile, hurdle 20-story buildings, outrun a train, with “nothing less than a bursting shell [able to] penetrate his skin.” It would be several more years before the Man of Tomorrow would take to the sky.

Action Comics #1 launched a phenomenon. Soon, everyone was releasing superhero comics. These comics remained popular throughout the War years, appealing to kids and soldiers alike. Symbiotically, the comics were also heavily influenced by World War II. With the existential threat of Nazis and Imperial Japan, the Man of Tomorrow became a patriotic hero to inspire American servicemen fighting overseas.

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Unfortunately for the comics industry, popularity waned for the superhero genre in the years following the fight with the Axis. Superman, along with his eternal counterparts Batman and Wonder Woman, became the anchors of National Periodicals, pulling the company through the industry’s post-World War slump.

Superman did his part by dispersing his supporting cast across numerous titles. Superboy, which told the story of Clark’s teenage superheroic exploits, was launched in 1949. Jimmy Olsen and Lois Lane followed suit by starring in their own titles in the 1950s.

The superhero of the mid-century was different from the early Siegel and Shuster hero in more than just attitude. This Superman had been changed across several adaptations in different media to become the hero we recognize today. Some of the hero’s most enduring traits were actually just practical responses to real-world problems.

Kryptonite, debris from Kal-El’s home planet, was introduced in the Adventures of Superman radio program as a way to allow the actor portraying the hero to take some time off. Animators for the Fleicher Studios Superman shorts were the first to make the man fly, believing that a leaping hero looked poor in animation and that flying would simply be easier.

George Reeves brought Superman to life in the televised Adventures of Superman. To avoid the difficult question of how to make a man fly on camera, the producers decided to shoot Reeves either leaving or entering a building through windows to create the illusion of flight.

In 1978, Richard Donner and Christopher Reeve took the Man of Steel to the silver screen. Using new production techniques, the crew was able to simulate flight on film, allowing the movie to adhere more closely to the source material.

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The movie was a huge success, with Reeve stunning audiences in his convincing portrayal of both the confident Superman and the perpetually terrified Kent. This success spawned three sequels and the 2006 homage, Superman Returns, directed by Bryan Singer and starring Brandon Routh.

While movie audiences were enamored by the high-flying hero, comic fans were demanding more realism out of their heroes. In a daring move, DC rebooted its entire multiverse in the crossover comic Crisis on Infinite Earths in 1986. A “last” Superman story, based in the original continuity, was offered to his original creator, Siegel, but had to be turned down due to legal disputes over ownership of the character. Instead, Whatever Happened to the Man of Tomorrow was written by Alan Moore, and told the story of Superman’s final adventure as a hero.

This “final” story was followed by a new “first” story. Man of Steel, written by John Byrne, retold the origin of the hero. Kent became the primary identity, with Superman being the secret. Krypton was explored further, extraneous elements to the mythos were dropped, and all of the hero’s adventures as Superboy were erased. Clark was now a young man coming into his own, trying to understand his supernatural powers and dedicating his life to helping the people of Earth.

Kent soon returned to television in the hit show Lois and Clark: The New Adventures of Superman. The eponymous couple were the focus of the show, with superheroics as just an added element. The success was short-lived after a jump the shark moment when Lois and Clark decided to get married, killing the sexual tension that made the show popular.

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The launching of Lois and Clark foiled plans to have the couple marry in the comics, and the writers were forced to delay the nuptials. Plans for the following year of comics had to be thrown out, and the writers decided on a bold new plan: kill the unkillable man.

Death of Superman is considered a landmark of comic book history. The book was wildly popular. Collectors bought issues with the expectation of an eventual return on their investment. That will likely never come to pass, of course. This being comic books, Superman remained dead for a mere eight months before returning, with a mullet, to fight the forces of evil yet again.

In the 21st century, the Man of Tomorrow has proven to be the Man of Today, finding success across several media. Smallville, launched on the teen-centric WB Network in 2001, told the tale of young Clark Kent in his decade-long journey to become Superman. The show was a success and humanized the hero in the eyes of fans new and old.

While Kent was finding success on the small screen, Superman was having a tough time on the big one. Superman Returns was financially successful but disappointed the brass at Warner Brothers who expected higher returns. In response, a sequel was aborted in favor of a reboot helmed by Watchmen director Zack Snyder. Man of Steel, released in 2013, again retold the story of Superman’s origin as an alien from a phallic-inspired space society who landed in the middle of Kansas — where human lives are apparently not as important as an explosive action scene.

Criticisms of Man of Steel aside, the movie was again successful at the box office and proved that Superman is still as marketable as ever. Superman will return to the big screen in 2016’s tentatively titled Batman vs. Superman.

Superman may be boring to some, but he sells comics and sells tickets. The Man of Tomorrow has endured across generations because he inspires us to strive for more. Sure, his level of perfection is unattainable, but the humility of this all-powerful alien warrior offers us an example to live by.

Superman may not bring in as much capital as Batman or Iron Man, but the hero from Krypton has always been about more than that. Superman is a reflection of our society. He reminds us that in our darkest hours, we can always look to the sky.

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Why is Captain America still relevant?

Captain America returns to the silver screen Friday, and in honor of this comic book icon, let us take a look back at the character’s history.

It was 1941. World War II was raging in Europe and the Pacific. Men and women were dying to protect their homelands from invading armies. Hitler, Mussolini, and Hirohito were guiding their nations toward new world empires. And the United States was enjoying its status as a neutral nation, content with being the Arsenal of Democracy. Some Americans, however, saw that entry into the war was inevitable, and it was important that we be on the right side.

Joe Simon and the legendary Jack Kirby were two such men. These comic book visionaries saw an opportunity to voice their politics and make a few dollars on the way. Captain America, a living symbol of the United States itself, was introduced in Captain America Comics #1, in March 1941 — a rare situation where the publishers had such faith in a character that they debuted him in his own book. The attacks on Pearl Harbor were still 9 months away, yet the debut issue saw Cap socking Adolf Hitler in an illustration still satisfying today. Simon and Kirby, both of Jewish families, used the comic to voice their concerns against the Third Reich. Even if America was officially neutral, Simon and Kirby knew Hitler was a real-life supervillain, and Captain America could stop him.

Captain America is a stunning character. Despite his genesis as wartime propaganda, the character has survived and flourished to this day. How is it that a character so defined by a long-passed era in history is still so relevant in the age of the smart phone?

Captain America does not necessarily evolve like Batman but is not as much of a static symbol as Superman. While both heroes represent the American ideal, Steve Rogers has a much more unique character compared to the Man of Steel, whose character is more defined by brute strength than cunning and tactical mastery.

Steve Rogers was a regular man. He had been a scrawny, naive boy who just wanted to fight for his country, and fight for what he believed was right. Steve was willing to do anything, even undergo a dangerous and untested experiment, to make himself strong enough to fight the Nazis. He represents the person we wish we could be and know we can become.

The Super Soldier serum gave Rogers near-perfect capabilities. Captain America is not impervious to bullets or faster than the speed of light, but is as fast and strong as any human can conceivably become. He is a character who is only as capable as any of us can be.

Cap remained popular throughout World War II, but became an anachronism when the patriotic fervor of wartime died down. As a result, the hero faded away from publications.

Nearly 20 years later, the hero was revived to head up a super-team, the Avengers. In Avengers #4, the old hero was found, frozen in suspended animation. When revived, Cap became a new, more intriguing character. No longer was he simply a symbol of America in a time of war. He was now the living anachronism, a man out of time, a man haunted by the death of his sidekick, with memories of the worst time in human history, trying to adjust to the world of the 1960s.

Cap was the perfect man to lead the Avengers. A team full of hot-headed individuals like Thor, Iron Man, and Ant-Man needed a uniting symbol to rally the troops. Cap was a hero to the heroes, and a warrior of honor to be respected and revered.

Captain America became the traditional leader of the Avengers through most incarnations of the team. His tactical abilities make him an invaluable member of the group, even if his strength and speed can’t compete with his teammates like Thor and Quicksilver. Cap’s abilities are so valued that, even in a rare crossover comic featuring the stars of Marvel’s Avengers and DC’s Justice League, JLA/Avengers, Rogers was asked by Superman to lead the joint effort to bring down the supervillain Krona with no objections made by any of the other heroes.

Captain America’s status as a symbol has allowed him to tackle some of the United States’ most difficult and controversial topics over the decades. The first African-American superhero in mainstream comics, the Falcon, was introduced in Captain America #117 in 1969. The Watergate scandal was handled by Cap, with the hero becoming so disillusioned with his government that he abandoned his longtime moniker in favor of “The Nomad,” to denote his status as a man without a country. Rogers eventually re-assumed the identity of Captain America, deciding he should act as the symbol of the American ideal, not the American government.

In the 1980s, Cap was placed into an impressively progressive story arc. Rogers found his best friend from childhood, Arnie Roth, still alive after all these years. Arnie is, without ever explicitly stating it, obviously gay. This revelation doesn’t phase Cap in the least. Captain America accepted his friend for who he was without ever questioning Arnie or himself. Rogers continued to be emblematic of Americans at our best.

It was only a matter of time before one of America’s icons made a successful venture onto the big screen. Seventy years after his debut, Captain America: The First Avenger did a magnificent job of telling the essential origin story for the Marvel Cinematic Universe’s first superhero. Cap was shown in his element, punching Hitler, fighting Nazis wielding super-weapons, and inspiring his troops to follow his example. He saved the world from nuclear-level catastrophe and sacrificed himself in the process. His actions would reverberate across the Marvel world and inspire generations of heroes.

In the deleted scenes to Marvel’s masterpiece work, The Avengers, Chris Evans’ Rogers character is shown adapting to a world no longer his own. Unlike in the comics, in which Cap was revived after only 20 years, the cinematic Rogers was revived after nearly 70 years and was introduced to a world far beyond his comprehension. It’s a shame these scenes did not make the final cut, as Evans’ acting ability is on full display when he portrays Captain America as a lost soul trying to find his way in a new world. The subtlety in his expressions brings the inner turmoil to light remarkably well.

The success of The Avengers was unparalleled for a movie based on a comic book property, but it is the success of the Captain America standalone movie that is truly astounding. Pulling in $370 million worldwide and receiving a 79 percent approval rating on Rotten Tomatoes, Captain America proved that Cap is a hero for all ages. But how?

In a world full of cynics and overwhelming use of irony, Captain America seems quaint and ridiculous — an odd relic from a more black-and-white time in which good and evil could be easily defined. Perhaps we yearn for that level of simplicity and can relate to Cap’s struggle to understand a world of deeper conflict. Maybe Captain America speaks to the more innocent times all of us experienced in our lives. He acts as a reminder of our idealism and the world we wish to see. Or maybe we can all relate to the scrawny kid who just wanted to do good. Captain America has always been a man who speaks to what we want to be and is the appropriate surrogate for when times get tough. We may not be able to stop Hitler, but Cap can travel to Germany and sock him on the jaw for us.

When Captain America: The Winter Soldier comes to theaters Friday, we will see the return of Cap, Black Widow, and Nick Fury, along with the introduction of the Falcon and the Winter Soldier. The movie promises to examine government overreach and the military-industrial complex. Cap will again fill the role of the common man working to fix the mistakes of our world. Winter Soldier looks to be a movie that will challenge our view of the world and ourselves — and will look really cool when doing it.

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Wonder Woman deserves her own movie

What’s the difference between Wonder Woman and Katniss Everdeen?

Katniss has her own movie. Wonder Woman, despite her status as a leading comic book character for seven decades, does not. In fact, Warner Brothers announced that the illustrious heroine’s first appearance on the big screen will be as a minor character in a movie starring two male superheroes.

Iconic female characters are hard to find in American culture. While most people would have no trouble recognizing Superman, Batman, or Darth Vader, they would have a much harder time naming a female character of equal notoriety.

Wonder Woman, whose roots date back to World War II, is perhaps the only significant female character who appeals to a mass audience. Diana Prince, the warrior princess of the mythological Greek island of Themyscira, is both a feminist icon, representing empowerment and womanly strength, and a sex symbol, wearing skimpy clothes as she vanquishes evil. Very few characters – and even fewer female ones – enjoy the stature of Wonder Woman. So why has Princess Diana been unable to find her way to the silver screen?

Historically, it has been difficult to get comic book heroes onto the big screen. However, following the success of the X-Men and SpiderMan movies in the 00?s, studios came to rely on superhero properties to prop up the industry in the face of a decreasing home video market. The rise of the superhero in Hollywood led many to assume that all of DC Comics’s hottest properties would make their way to the silver screen. Yet, after several attempts including one by future Avengers helmsman Joss Whedon, Wonder Woman has never been able to make the jump.

Hollywood is known to abide by old theories about who pays for movie tickets. Despite women making up a full 50 percent of the movie-going audience, females comprise only 28 percent of speaking roles in major motion pictures, according to a study by the Annenberg School at the University of Southern California.

Studio executives cite previous failures such as Elektra and Catwoman as proof that a female lead can’t sell tickets, ignoring the fact that those movies were unpopular for their content and not the lack of a male lead. Even accepting that the failure of those movies can be attributed to a lack of interest in the characters, neither Catwoman nor Elektra shares the status of the princess of Themyscira.

Falling in line with that outdated mindset, Warner Brothers recently announced the casting of Gal Gadot of Fast and Furious fame in the role of Diana Prince for the upcoming Batman vs. Superman movie. While the title is only tentative, it is telling that the use of Batman in the Man of Steel sequel was met with great fanfare and widespread Internet reaction, while Wonder Woman was mentioned months later as a simple casting choice. Is Wonder Woman any less iconic than DC’s other “big two” heroes? Even if that is true, there is no stronger female character to portray on the big screen than Wonder Woman.

Superhero movies, just like the comic books they are based on, are consistently targeted to men. Nonetheless, Wonder Woman comics have sold well enough to survive for over 60 years. The market clearly exists, and casting a beautiful woman to portray Princess Diana would hardly hurt studios’ efforts to syphon away the cash of any fan of the female form. It is naive to believe that a Wonder Woman movie wouldn’t be seen by millions.

Despite Warner Brothers’ fears, the overwhelming success of The Hunger Games, both in print and on screen, has shown that a strong female hero can not only sell tickets in today’s world, but also create a cultural phenomenon. Katniss Everdeen is a new character, only existing in the public consciousness for a few years, making the original Hunger Games movie a bigger box office gamble than Wonder Woman could ever be.

The second installment in the series, Catching Fire, was the highest grossing film domestically in 2013, surpassing even the male-led Iron Man 3. Katniss Everdeen and The Hunger Games franchise have shown that a character who is both strong and compassionate has great crossover appeal, not only drawing teenage girls to the theaters, but men and women of all ages, including the male audience of comic book adaptations.

Admittedly, Wonder Woman is a difficult character to adapt. Her background in Greek mythology makes a reality-based movie á la the Dark Knight trilogy essentially impossible. Still, as Marvel’s Thor has proven, the world of myth can be fused with the gritty realism of the modern action flick to create an even more compelling spectacle. Remember during The Avengers when the multiple worlds of the superheroes collided to create something greater than its cinematic parts? With the mythological stature of Themyscira meeting the gritty, crime-infested world of Gotham City, Warner Brothers has a great opportunity to create something equally special.

Wonder Woman has certainly had her ups and downs over the decades, including an ill-advised run in the comics as a depowered Kung Fu master. Still, Wonder Woman was one of the very few comic book characters to break out of her original medium when Lynda Carter played the character on a successful television show in the late 1970s. Unfortunately, this success has never been matched, and a recent attempt at bringing the character back to the small screen has been scuttled in favor of a new show for The Flash. CW president Mark Pedowitz recently confirmed this travesty, reasoning, “These are iconic characters … You only get one shot.”

This leaves Gadot’s interpretation as the only Wonder Woman we can expect on any screen for some time. The tentatively titled Batman vs. Superman movie hits theaters in May 2016.

With Catching Fire continuing to prove old theories wrong, Warner Brothers is missing a golden opportunity to break with tradition and make millions with a strong woman. The long-term track record of female-led films has been lackluster, but the tide appears to be turning. In addition to The Hunger Games, the female-led Twilight Saga is among the top 10 most successful movie franchises of all time, making as much money as male-centric properties Spider-Man and Pirates of the Caribbean.

An iconic character of American culture, Wonder Woman’s first foray onto the silver screen should not be in a throwaway scene in a movie about two other, very strong, characters. Women make up a much larger portion of the movie viewing audience than Warner Brothers is willing to accept, and Wonder Woman, like Katniss Everdeen, is a character with strong crossover appeal who should be respected.

Wonder Woman deserves her own movie.